Ep. 85 – How To Leverage Newsjacking in Your Pitch

Episode Summary

In this week’s Public Relations Declassified livestream, we will explain how to leverage newsjacking in your pitch.

Key Takeaways:

• Newsjacking leverages trending topics to improve your chances of getting featured
• Trending topics beat breaking topics 99% of the time

Outline:

• What is newsjacking?
• Why does newsjacking matter/work in public relations
• Where to find trending topics • How to tie trending topics to your pitch

Jeremy’s PR PSA:

Journalists don’t want breaking stories anywhere near as much as they want trending stories. 

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