Ep. 62 – How to Use Trending Topics to Create a Better Pitch

Episode Summary

In this week’s Public Relations Declassified livestream, we will explain how to use trending topics to create a better pitch that improves your chances of getting featured in the media to become a recognized authority in your industry.

Key Takeaways:

• Using trending topics in your pitch exponentially increase your chances of getting featured in the media
• Quickly identifying and leveraging the right trending topics is critical to this strategy

Outline:

• Why use trending topics in your pitches?
• How to find current and relevant trending topics
• How to create an angle to connect your expertise to a trending topic
• 3 critical things you need to know about using trending topics

Jeremy’s PR PSA:

If you want to get featured in the media, you need to tie your pitch to what people are already talking about to make your pitch more timely.