Ep. 63 – Optimizing Your Google Business Profile for Public Relations

Episode Summary

In this week’s Public Relations Declassified livestream, we will break down how to optimize your Google Business Profile for public relations to help you get featured in the media.

Key Takeaways:

Your Google Business Profile has a huge impact on the first impression journalists have of you when they look you up online.
Google has recently made several changes to the Google Business Profile, and has several more planned, that you need to be aware of

Outline:

• Google’s review guidelines
• How does AI impact your Google Business Profile?
• How does your Google Business Profile impact AI?
• What profile elements should people use, and which should they ignore?
• What else do people need to know about their Google Business Profile?

Jeremy’s PR PSA:

Third party validation, like your Google Business Profile, gives journalists a clear impression of exactly what people think about your brand.

Additional notes:

• Google’s Product Experts Page: https://support.google.com/business/community-guide/289980627/meet-our-product-experts?hl=en
• Steady Demand Website: https://www.steadydemand.com/
• Ben Fisher on Linkedin: https://www.linkedin.com/in/benfishertechpad/
• YouTube: https://www.youtube.com/@SteadyDemand