Ep. 73 – How To Write an Opening Line That Makes Journalists Read Your Pitch

Episode Summary

In this week’s Public Relations Declassified livestream, we will explain exactly how to write an opening hook that makes journalists read the rest of your pitch.

Key Takeaways:

• Journalists are buried with emails, so your pitch has to hook their attention in the first sentence or they’ll simply delete it and move on
• Even the best hook won’t guarantee a media feature, but if you consistently grab their attention, they’ll begin to recognize you which increases your chances of getting featured

Outline:

• Bonus topic: Taco Bell’s PR crisis
• Opening hook strategies for your pitch
  • Breaking news
  • Overcoming odds
  • Controversy
  • Opportunity/threat
  • Startling statistic

Jeremy’s PR PSA:

Journalists are buried with emails, so your pitch has to hook their attention in the first sentence or they’ll simply delete & move on.

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