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Ep. 84 – Using Your Origins Story In Public Relations

jeremyknauff
Jeremy Knauff November 4, 2026

Episode Summary

In this week’s Public Relations Declassified livestream, we will explain how to use your origins story in public relations.

Outline:

  • Why you need a powerful origins story
  • What is an origins story?
  • How do you leverage your origins story?
    • Branding
    • Messaging
    • Pitches

Jeremy’s PR PSA:

Being an expert alone isn’t enough to get featured in the media—you also need a compelling story that differentiates you.

 

Public Relations Declassified Facebook Group: https://www.facebook.com/groups/publicrelationsdeclassified

Public Relations Community on X: https://x.com/i/communities/1875515644466069722 

Join Spartan Community: https://community.spartanmedia.com/product/spartan-community-membership/

Categories: Public Relations Declassified Livestream
jeremyknauff
Jeremy Knauff

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