Ep. 47 – 3 Types of Content That Show Journalists You’re the Kind of Expert They Should Feature
Episode Summary
In this week’s Public Relations Declassified livestream, we will be covering 3 types of content that show journalists you’re the kind of expert they should feature.
Key Takeaways:
• Journalists need to see evidence that you’re an expert before they’ll consider featuring you
• Your content, if executed properly, is an effective way to demonstrate your expertise
Outline:
• Why do journalists care about your content?
• What types of content do you need to create to demonstrate your expertise
• Predictions
• Analysis
• How to/tutorials
Jeremy’s PR PSA:
It’s not enough to claim to be an expert, and you can’t rely on a title—you have to demonstrate expertise
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