Ep. 75 – How To Leverage Your Personal Story w/ Sabine Kvenberg

Episode Summary

In this week’s Public Relations Declassified livestream, we’re interviewing Sabine Kvenberg about how to leverage your personal story in your public relations and branding.

Key Takeaways:

• Everyone has a personal story even though they may not yet realize it
• Your personal story is what separates your brand from everyone else
• A powerful personal story makes it exponentially easier to get featured in the media

Outline:

• Sabine Kvenberg’s background
• How to identify your personal story
• How to leverage your personal story in your brand, PR, and marketing
• Common mistakes to avoid
• Sabine’s book: Gumption: Sacred Whispers, Bold Moves, and the Courage to Become
(https://www.amazon.com/Gumption-Sacred-Whispers-Courage-Become/dp/1636989152/)

JeremysPRPSA

Your personal story is what sets your brand apart from everyone else out there, attracts the right people, & repels the wrong ones.

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