Ep. 67 – Atlassian’s PR Crisis & the Hidden Risks in a PR Crisis

Episode Summary

In this week’s Public Relations Declassified livestream, we will break down Atlassian’s PR crisis and highlight some of the ways this particular PR crisis has and will affect the brand.

Key Takeaways:

• A PR crisis can have far more impact beyond the initial bad publicity itself.
• When a PR crisis hits certain parts of a company, it can cause business to grind to a halt.

Outline:

• Situation
• Optics of the situation
  • Proprietary tech/processes
  • 0 day exploits
  • HR challenges
• How to address this PR crisis

Jeremy’s PR PSA:

A PR crisis can hurt your business in ways you’ll likely never anticipate because you’ve never faced a PR crisis before.

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