Ep. 71 – 5 Tech Landmines That Can Destroy Your Brand

Episode Summary

In this week’s Public Relations Declassified livestream, we will explain 5 tech landmines that can destroy your brand and the actions you must take to prevent that and protect yourself.

Key Takeaways:

• Tech can provide tremendous leverage, but that leverage can have a positive or negative impact on your brand
• There are numerous potential landmines hiding beneath the surface of technology and most people don’t even know they exist
• A misstep with technology can destroy your brand overnight and have a significant long-term impact

Outline:

• AI hallucinations
• Chat history
• Sensitive information in AI
• API keys
• Camera roll access

Jeremy’s PR PSA:

Tech creates leverage that can either empower or destroy your brand, so it’s critical that you know how to use it and what threats to look out for.

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