Ep. 74 – Cracker Barrel’s Failed Rebrand Is a Massive Public Relations Lesson

Episode Summary

In this week’s Public Relations Declassified livestream, we will break down Cracker Barrel’s failed rebrand and how to avoid making the same mistakes.

Key Takeaways:

• Cracker Barrel’s failed rebrand is an objective lesson in what BOT to do when rebranding your company
• Your brand’s public perception is a culmination of your statements and activity from the perspective of your target audience
• Every aspect of your company’s activity must be in alignment with your brand

Outline:

• Breakdown of Cracker Barrel’s failed rebrand and it’s impact one year later
• CEO Julie Felss Masino, who oversaw the “modernization” effort, announced her departure from the company
• Former Bloomin’ Brands CEO David Deno was named as the upcoming chief executive
• Lessons learned from the rebrand and response
• What makes up an effective brand?

Jeremy’s PR PSA:

Your brand’s public perception is a culmination of your statements and activity from the perspective of your target audience.

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