Ep. 48 – How to Leverage Giving to Earn Major Publicity
Episode Summary
In this week’s Public Relations Declassified livestream, we will be covering how to leverage giving to earn major publicity.
Key Takeaways:
• Giving, in the form of cash, pro bono services, time, etc., can be a powerful way to earn media attention—only if you do it right
Outline:
• You need to give for the right reasons
• Give with no expectations
• Promote the organization/mission, not yourself
• Let others talk about your involvement
• Examples of giving done properly
Jeremy’s PR PSA:
Giving to charity can be a powerful PR strategy, but only if you do it authentically and truly care about and support the mission of that organization.
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