Ep. 52 – Is a Defamation Lawsuit a Good Public Relations Strategy?

Episode Summary

In this week’s Public Relations Declassified livestream, we will discuss whether a defamation lawsuit a good public relations strategy.

Key Takeaways:

• A defamation lawsuit is a stupid idea 99.999% of the time
• It will most likely be dismissed or you’ll lose
• It will usually make your problems worse and cause long term damage to your brand

Outline:

• Someone says something about you that you don’t like in an article, TV segment, or even on social media—what do you do?
• Most people handle this situation wrong
• The Streisand Effect
• So what should you do if you find yourself in this situation?
  • Know that you’re probably going to be criticized if you’re a public figure
  • Don’t be a shitty person
  • When you’ve done something wrong, take accountability and fix it

Jeremy’s PR PSA:

Trying to silence critics will only amplify their claims, causing even more damage to your brand, which can be difficult to recover from.