Ep. 46 – Creating Authority Status in an AI-Driven World

Episode Summary

In this week’s Public Relations Declassified livestream, we will be covering how to create authority status in an AI-driven world using your website, social media, and legitimate publicity.

Key takeaways:
• You need to show up in an authoritative way in AI tools today, the same way you had to show up in Google in the past
• Simply being an expert doesn’t ensure you’ll show up in AI tools

Outline:
• Your website must provide what LLMs are looking for, structured in a way they can consume
• Your social media must meet certain criteria to indicate to LLMs that you’re an authority
• You must leverage publicity properly, in legitimate, authoritative media outlets to earn the third-party validation that LLMs are looking for

Jeremy’s PR PSA:
In an AI-driven world, you need to show up in an authoritative way in AI tools today, the same way you had to show up in Google in the past.