Ep. 72 – 7 Things You Should Never Say During Your TV Interview

Episode Summary

In this week’s Public Relations Declassified livestream, we will break down 7 things you should never say during your TV interview, as well as why you shouldn’t and what to say instead.

Key Takeaways:

• What you say is important, and you need to be confident, accurate, and concise, but you also have to avoid certain phrases
• There are numerous seemingly innocent words and phrases that will weaken or damage your credibility
• There is no “easy button” here—the only way to eliminate these words and phrases is through consistent practice

Outline:

• “I think” or “I believe”
• Filler words (like, right, ya know)
• “Everyone knows…”
• “What I can say is…”
• “I’ll be honest”
• “No comment”
• “I’m a {topic} expert”

Jeremy’s PR PSA:

Effective public relations requires a clear message that is crafted specifically to eliminate potential doubt in your message.

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