Ep. 69 – Patagonia v Pattie Gonia: Trademarks, Public Relations, and Crazies, Oh My!

Episode Summary

In this week’s Public Relations Declassified livestream, we will be discussing the Patagonia v Pattie Gonia trademark battle and resulting PR crisis, and what to do if you find yourself in a similar situation.

Key Takeaways:

• Trademark infringement is a highly serious matter
• Entrepreneurs need to understand how trademark law works on both sides of the equation

Outline:

• Summary of the Patagonia v Pattie Gonia trademark dispute
• Legal analysis of the situation
• How does trademark law work
• Public relations analysis of the situation
• How to manage PR related to trademark disputes

Jeremy’s PR PSA:

If you fail to protect your brand, it will become diluted, weakened, and irrelevant—and you’ll lose critical legal protections in the future.

Angela Langlotz — Trademark attorney

• https://trademarkdoctor.net/
• https://www.linkedin.com/in/angelalanglotz
• https://www.facebook.com/angelalanglotz/
• https://www.youtube.com/channel/UCHusG8L2w-Dd3qvT-wXvsAg
• https://www.tiktok.com/@trademarkdoctor

Public Relations Declassified Facebook Group: https://www.facebook.com/groups/publicrelationsdeclassified

Public Relations Community on X: https://x.com/i/communities/1875515644466069722

Join Spartan Community: https://community.spartanmedia.com/product/spartan-community-membership/