Ep. 47 – 3 Types of Content That Show Journalists You’re the Kind of Expert They Should Feature

Episode Summary

In this week’s Public Relations Declassified livestream, we will be covering 3 types of content that show journalists you’re the kind of expert they should feature.

Key Takeaways:

• Journalists need to see evidence that you’re an expert before they’ll consider featuring you
• Your content, if executed properly, is an effective way to demonstrate your expertise

Outline:

• Why do journalists care about your content?
• What types of content do you need to create to demonstrate your expertise
  • Predictions
  • Analysis
  • How to/tutorials

Jeremy’s PR PSA:

It’s not enough to claim to be an expert, and you can’t rely on a title—you have to demonstrate expertise