Ep. 50 Public Relations Declassified Livestream

Episode Summary

In this week’s Public Relations Declassified livestream, we will explains how to leverage YouTube for public relations, with a special guest and YouTube expert, Aleric Heck.

Key Takeaways:
• You absolutely need to leverage video for effective public relations
• Strategy is critical for effective video
• Consistency beats virality every time

Outline:
• Positioning your brand effectively for public relations
• Structuring your YouTube channel for authority status
• How to create content that demonstrates your expertise and positions you as an authority
• What role does AI play in YouTube?

Jeremy’s PR PSA:
Video is an essential part of building a personal brand that demonstrates your expertise and positions you as an authority in your industry.

Aleric Heck’s info:
• YouTube: / @alericheckyt
• Video Authority: The Art and Science of Converting Viewers Into Clients: https://www.amazon.com/Video-Authorit…
• Thumbnail Creator: https://www.thumbnailcreator.com/
• Official site: https://aleric.com/