Episode Summary 7 dumb PR mistakes smart people make, including: Not being flexible Making it about themselves Mass pitching Not leveraging their publicity Not investing…

Episode Summary Stupid mistakes smart people make in public relations Buying Features Automating Follow up Offering to Pay Journalists Going on TV Unprepared Forbes Council…

Episode Summary One critical mistake most people make with PR, and how to avoid making it yourself How to give a quote a journalist will…

Episode Summary Change is coming to the media industry—and how you need to adapt Ace your next podcast interview and demonstrate your expertise How to…

Episode Summary WordPress PR crisis update: Class action lawsuit Killing imposter syndrome: You’re more of an expert than you realize How to leverage PR to…

Episode Summary Bud Light’s PR crisis: 2 years later, sales still down dramatically AI in PR: It may not be Skynet but can hurt you…

Episode Summary Is Lyft’s PR crisis over already? Why you need to leverage newsjacking for exposure & authority Duracell just got handed a huge PR…

Episode Summary Interview with an industry leader: David Bell Google Gemini’s LSD Trip What do you do after you’re featured in the media? Media update:…

Episode Summary Lyft PR crisis and what business owners can learn from it How to build a list of relevant and authoritative media outlets that…