Episode Summary Yeti: the abominable PR crisis PR in an AI world: What you need to know to survive the revolution Why you need to…

Episode Summary Situational awareness: A critical component of public relations Your PR secret weapon: Becoming a columnist on your area of expertise 3 strategies to…

Episode Summary How to catch a PR crisis: A case study on Captain Brock Horner Why you absolutely need to own your name as a…

Episode Summary Should you take a political stance with your brand? How to build a list of industry publications that WANT to feature YOU How…

Episode Summary 7 dumb PR mistakes smart people make, including: Not being flexible Making it about themselves Mass pitching Not leveraging their publicity Not investing…

Episode Summary Stupid mistakes smart people make in public relations Buying Features Automating Follow up Offering to Pay Journalists Going on TV Unprepared Forbes Council…

Episode Summary One critical mistake most people make with PR, and how to avoid making it yourself How to give a quote a journalist will…

Episode Summary Change is coming to the media industry—and how you need to adapt Ace your next podcast interview and demonstrate your expertise How to…