Episode Summary Phrases to avoid if you want to be seen as authoritative and trustworthy How Dominoes Pizza delivered a near perfect brand turn around…

Episode Summary What to do when a patient goes viral lying about you Overcoming imposter syndrome to become a recognized authority in your industry, with…

Episode Summary American Eagle executes a masterful PR campaign and crisis response Why you absolutely need to own your name as a domain Trademarking your…

Episode Summary The Tea app really spilled the tea: An unwinnable PR crisis Streisand effect: How the wrong strategy can make your PR problems worse…

Episode Summary 4 ways to get a defamatory website taken down Blake Lively’s ongoing PR crisis just got a lot worse How to ace your…

Episode Summary How to give a quote a journalist will actually use in their story 3 types of content that shows journalists you’re the kind…

Episode Summary Disastrous Jaguar rebrand results in massive drop in sales How to earn an AIO for your podcast, livestream, or community Leveraging shock value,…

Episode Summary Reputation management in an AI-driven world Interview w/ a recognized authority: Tom Krol of Coaching Inc. How to write a press release that…

Episode Summary Size matters: How long should your pitch be? Cloudflare: A masterclass in handling a PR crisis correctly 5 things that should never be…