Ep. 66 – How To Control What Ranks for Your Name

Episode Summary

In this week’s Public Relations Declassified livestream, we will explain how to control what shows up in the search results when someone looks you up in search engines and AI platforms.

Key Takeaways:

• What people see when they search for your name determines how they perceive your brand, so you have to take control of this.

Outline:

• Build and optimize your personal brand website
• Build and optimize your social media profiles
• Optimize your media (images and videos)
• Leverage guest posting
• Build links to digital assets

Jeremy’s PR PSA:

What people find when they look you up online will either strengthen or weaken your brand, so you need to control your search results.

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