Ep. 58 – How AI Can Damage Your Brand When Used Wrong

Episode Summary

In this week’s Public Relations Declassified livestream, we will discuss how AI can actually damage your brand when used wrong.

Key Takeaways:

• AI can weaken your brand when used wrong
• When used correctly, AI can strengthen your brand

Outline:

• Where to use AI for your brand
• Where NOT to use AI for your brand
• Why you shouldn’t to use AI in these cases
• Why you need to show up in AI tools, accurately, and in an authoritative way (We covered how to do that in episode 57 here: https://www.youtube.com/live/kI3C3ax_gEc

Jeremy’s PR PSA:

Relying on AI for your brand’s content ensures that your brand will be unappealing and won’t stand out, making it useless.