Ep. 55 – How to Get the Most Impact From Your Next Press Release

Episode Summary

In this week’s Public Relations Declassified livestream, we will break down a framework that helps you to get the most impact from your next press release.

Key Takeaways:

• Press releases can still be an effective PR strategy—if you use them properly.

Outline:

• Evolution of press releases
• My own journey with press releases
• Spartan Media’s Press Release Framework
  • Research
    • Key topic
    • Tangential topics
    • Media coverage
    • Trending topics
    • Media list
  • Planning
    • Write your press release
    • Include 1-3 citations & links
    • Write your headline
  • Execution
    • Engage on social media
    • Publish your press release
    • Identify top syndication
    • Track organic features
    • Pitch cited journos
    • Pitch general journos

Jeremy’s PR PSA:

Public relations strategies are constantly evolving, which means you need to evolve as well if you want to stay visible and relevant.