Ep. 40 – How to Build a Media List Like a Master Publicist

Episode Summary

In this week’s Public Relations Declassified livestream, we will be covering how to build a media list like a master publicist.

Key takeaways:

• Relevance — not reach — is the key to building a powerful media contact list
• How to connect with the right journalists without spending a fortune on PR tools

Episode outline

• Mistakes most people make building their media list
• How to find the most relevant contacts for your media list
• Where to find contact info for your list
• How to keep your list fresh and your presence active