Ep. 53 – How to Control the Search Results for Your Own Name

Episode Summary

In this week’s Public Relations Declassified livestream, we will discuss how to control the search results for your name to create a more authoritative online presence.

Key Takeaways:
• What people see when they search for your name determines how they perceive you.
• You absolutely need to control what shows up and where it shows up in the search results.

Outline:
• Optimize your personal brand website
• Optimize your online images
• Optimize your online videos
• Build and optimize your social media profiles
• Leverage guest posting
• Build links to key digital assets

Jeremy’s PR PSA:
Your first impression often starts long before you first talk to someone—it starts when they first search your name online.