Ep. 56 – How to Show Up in AI Tools Like ChatGPT, Grok, & Perplexity

Episode Summary

In this week’s Public Relations Declassified livestream, we will discuss exactly how to show up in AI tools like ChatGPT, Grok, & Perplexity as an authority in your industry.

Key Takeaways:

• You need to show up in an authoritative way in AI tools today, the same way you had to show up in Google in the past
• Simply being an expert doesn’t ensure you’ll show up in AI tools

Outline:

• Your website must provide what LLMs are looking for, structured in a way they can consume
• Your social media must meet certain criteria to indicate to LLMs that you’re an authority
• You must leverage publicity properly, in legitimate, authoritative media outlets to earn the third-party validation that LLMs are looking for

Notes & Data:

• 60% of search users received an AI summary in their results
  • https://www.pewresearch.org/data-labs/2025/05/23/what-web-browsing-data-tells-us-about-how-ai-appears-online/
• 37% of consumers start searches with AI instead of Google: Study
  • https://searchengineland.com/consumers-start-searches-ai-not-google-study-467159
• AI results are more trusted than paid ads
  • https://www.forbes.com/sites/rogerdooley/2025/03/10/ai-search-results-more-trusted-than-ads-what-cmos-need-to-know/
• Download my free “Getting Cited in AI Tools” Guide
  • https://spartanmedia.com/wp-content/uploads/2025/07/Getting-Cited-in-AI-Tools-Guide.pdf

Jeremy’s PR PSA:

People today rely on AI to tell them whether you’re legitimate or not, so you need to show up in these AI tools in an authoritative way.