Ep. 82 – Kelly Clarkson’s Birdbrained PR Crisis

Episode Summary

In this week’s Public Relations Declassified livestream, we will unpack Kelly Clarkson’s PR crisis caused by weaponizing her audience against a small business, and explain what to do if you face a similar situation.

Key Takeaways:

• People with a large audience can mobilize their followers to attack your brand at any time
• This threat has continued to grow over the last several years
• You need to be prepared for these kinds of attacks, both strategically and emotionally

Outline:

• How Kelly Clarkson created a PR crisis by attacking Art of Play
• Business impact on Art of Play
• Business/reputational damage to Kelly Clarkson
• What you should do if you’re unfairly attacked by someone with a large audience
• Why I think the whole thing might be staged/fake

Jeremy’s PR PSA:

Social media has enabled anyone with a large audience to attack your brand at any time, so you need to be prepared at all times.

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