Episode Summary Anything you say in the media can either make or break you — Here’s how to avoid costly PR mistakes How to create…
Episode Summary MSNBC on the chopping block Jaguar doubles down on failed rebrand despite backlash How to demonstrate your knowledge without sounding like a douche…
Episode Summary Change is coming to the media industry—and how you need to adapt Ace your next podcast interview and demonstrate your expertise How to…
Episode Summary Double duty—doing good while earning publicity Types of content that shows journalists you’re the kind of expert they should feature What happens when…
Episode Summary One critical mistake most people make with PR, and how to avoid making it yourself How to give a quote a journalist will…
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