Author: Jeremy Knauff

Episode Summary Change is coming to the media industry—and how you need to adapt Ace your next podcast interview and demonstrate your expertise How to…

Episode Summary WordPress PR crisis update: Class action lawsuit Killing imposter syndrome: You’re more of an expert than you realize How to leverage PR to…

Episode Summary Bud Light’s PR crisis: 2 years later, sales still down dramatically AI in PR: It may not be Skynet but can hurt you…

Episode Summary Is Lyft’s PR crisis over already? Why you need to leverage newsjacking for exposure & authority Duracell just got handed a huge PR…

Episode Summary Interview with an industry leader: David Bell Google Gemini’s LSD Trip What do you do after you’re featured in the media? Media update:…

Episode Summary Lyft PR crisis and what business owners can learn from it How to build a list of relevant and authoritative media outlets that…

Episode Summary The TikTok ban that wasn’t, and what it means to entrepreneurs How to cut through the post-election noise to get featured in the…

 Episode Summary Double duty—doing good while earning publicity Types of content that shows journalists you’re the kind of expert they should feature What happens when…

Episode Summary Anything you say in the media can either make or break you — Here’s how to avoid costly PR mistakes How to create…