Ep. 80 – Sydney Sweeney, Flock, & Converse In The Media

Episode Summary

In this week’s Public Relations Declassified livestream, we will unpack the tsunami of fake outrage over the new Sydney Sweeney and Converse ads, as well as the PR crisis Flock has created for itself.

Key Takeaways:

• Not always, but often, even bad publicity can be good
• The world is a stage
• Effective publicity requires you to leverage people’s emotions

Outline:

• Sydney Sweeney’s “controversial” sports betting platform ad
• Flock camera’s brewing PR crisis, which hopefully gets a lot worse
• Converse’s “controversial” Chuck 70 X sneaker ad

Jeremy’s PR PSA:

The phrase, ‘The world is a stage’ is reality. 95% of what you see in the media is fake, and knowing that makes you a better marketer.

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