How to Build a Social Media Presence that Inspires Journalists to Feature You
This training session walks you through exactly how to build a powerful social media presence that demonstrates your expertise and personality in a way that…
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Ep. 21 Public Relations Declassified Livestream
Episode Summary Solidifying a killer first impression: How to demonstrate authority with a Google Knowledge Panel How to leverage speaking opportunities to build authority status…
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Ep. 20 Public Relations Declassified Livestream
Episode Summary Yeti: the abominable PR crisis PR in an AI world: What you need to know to survive the revolution Why you need to…
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How to Set Up WordPress to Rank For Your Name
This training session walks you through exactly how to configure and optimize your WordPress website to maximize your SEO and rank on the first page…
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Ep. 19 Public Relations Declassified Livestream
Episode Summary Situational awareness: A critical component of public relations Your PR secret weapon: Becoming a columnist on your area of expertise 3 strategies to…
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Ep. 18 Public Relations Declassified Livestream
Episode Summary How to catch a PR crisis: A case study on Captain Brock Horner Why you absolutely need to own your name as a…
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How to Respond to Journalists Like a PR Pro
Follow our 3 step framework to craft a powerful response that a journalist will be excited to include in their next article. Download: Respond Like…
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Ep. 17 Public Relations Declassified Livestream
Episode Summary Should you take a political stance with your brand? How to build a list of industry publications that WANT to feature YOU How…
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Ep. 16 Public Relations Declassified Livestream
Episode Summary 7 dumb PR mistakes smart people make, including: Not being flexible Making it about themselves Mass pitching Not leveraging their publicity Not investing…
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Ep. 15 Public Relations Declassified Livestream
Episode Summary Stupid mistakes smart people make in public relations Buying Features Automating Follow up Offering to Pay Journalists Going on TV Unprepared Forbes Council…
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