Category: Public Relations Declassified Livestream

Episode Summary Is Lyft’s PR crisis over already? Why you need to leverage newsjacking for exposure & authority Duracell just got handed a huge PR…

Episode Summary Interview with an industry leader: David Bell Google Gemini’s LSD Trip What do you do after you’re featured in the media? Media update:…

Episode Summary Lyft PR crisis and what business owners can learn from it How to build a list of relevant and authoritative media outlets that…

Episode Summary The TikTok ban that wasn’t, and what it means to entrepreneurs How to cut through the post-election noise to get featured in the…

 Episode Summary Double duty—doing good while earning publicity Types of content that shows journalists you’re the kind of expert they should feature What happens when…

Episode Summary Anything you say in the media can either make or break you — Here’s how to avoid costly PR mistakes How to create…

Episode Summary What to do when your business gets review bombed The Cancel Queen got canceled Why you absolutely need to make video content if…

Episode Summary Podcasts saw the biggest wins in the 2024 election Hasbro’s PR crisis and how to avoid making the same mistakes How to handle…

Episode Summary MSNBC on the chopping block Jaguar doubles down on failed rebrand despite backlash How to demonstrate your knowledge without sounding like a douche…

Episode Summary Google’s PR crisis Jaguar’s failed rebrand A prediction I made about the outcome of a public statement that played out exactly how I…