Episode Summary How to give a quote a journalist will actually use in their story 3 types of content that shows journalists you’re the kind…

Episode Summary Disastrous Jaguar rebrand results in massive drop in sales How to earn an AIO for your podcast, livestream, or community Leveraging shock value,…

Episode Summary Reputation management in an AI-driven world Interview w/ a recognized authority: Tom Krol of Coaching Inc. How to write a press release that…

Episode Summary Size matters: How long should your pitch be? Cloudflare: A masterclass in handling a PR crisis correctly 5 things that should never be…

Episode Summary Simone Biles: a PR crisis that spans Olympic to mental gymnastics How to write an attention grabbing pitch that gets you featured The…

Episode Summary Blake Lively: What happens when you do everything wrong in a PR crisis Google: HCU, a PR crisis, AI, & what it all…

Episode Summary Want to Show Up in AI Tools Like Chat GPT? How to leverage trending topics to craft a better pitch Want to land…

Episode Summary The hidden PR risks of AI The Silencer Central PR crisis is far from silent 5 Pillars: The key to building an authoritative…

Episode Summary Situational awareness is critical to avoid destroying your brand Momentum as a force multiplier in your PR efforts Why you need a podcast…