Ep. 44 Public Relations Declassified Livestream

Episode Summary

In this week’s Public Relations Declassified livestream, we’ll be covering stupid PR mistakes that smart people make. Jeremy will be joined by Erica Sandberg, a journalist with U.S. News and World Report.

Key takeaways:
• If you don’t work in the media, you don’t realize how easy it is to make a stupid mistake.
• Even PR mistakes that happen in private can affect you publicly for years to come, so it’s critical to know how to avoid them.

Outline:
• Misrepresenting yourself
• Using AI incorrectly
• Making it all about you
• Pitching irrelevant stories
• Not building relationships

Erica Sandberg on X: https://x.com/EricaJSandberg
Erica Sandberg on LinkedIn: / erica-sandberg-65b40a2

Jeremy’s PR PSA:
• Even PR mistakes that happen in private can affect you publicly for years to come, so it’s critical to know how to avoid them.